I aim to better understand the power of visual appeals on audiences, by exploring the most fundamental motivational mechanisms: approach and avoidance. Visual messages are highly impactful on youngsters especially, as they are very responsive to fundamental motivational appeals. Taking a media psychology perspective, I examine how the cognitive and affective mechanisms explain patterns of media effects in young people.
Lelia Samson (PhD., Indiana University) is a Radboud Excellence Initiative Postdoctoral Fellow. Her research examines how motivationally-relevant appeals increase approach processing of healthy foods in adolescents.