Stop searching, youth IS eternal. In today’s children and youth I see the adults of the future, which is reason enough to take them seriously. To me, young people are the most fascinating, inspiring and challenging target group for communication.
Moniek Buijzen is professor of persuasive and strategic communication in the Behavioural Science Institute at the Radboud University. Her research focuses on the young (media) consumer, within the paradigm of positive communication research. She strives to apply communication scientific knowledge to improve young people's well-being.