Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats

Hudders, L. De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats: A future research agenda. Journal of Advertising, 46(2), 333-349. DOI:10.1080/00913367.2016.1269303

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