In today’s children and youth I see the adults of the future. That is reason enough to take them seriously. To me, young people are the most fascinating, inspiring and challenging target group for communication—and for research.
Moniek Buijzen is professor of communication and behavioural change in the Erasmus School of Social and Behavioural Sciences at the Erasmus University Rotterdam. Her research focuses on how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle. She strives to apply communication scientific knowledge to improve young people's well-being.